e-Mobility technology - how to predict the portfolio of your competition
by Sarbani Chattopadhyay, on Oct 30, 2019 3:17:00 PM
Having seen in all of our previous blog posts on e-Mobility that more information is always better than little information, let’s take a look at the Top 20 patent owners in e-Mobility based on the distribution of ‘In force’ and ‘Pending’ patents within their 'Active' portfolio in e-Mobility technologies. Our previous post in this series discussed how these players ranked, in terms of their ‘Active’ patent portfolio in this technology. This week, we emphasize the importance of accurate legal status information, by differentiating Active patents into ‘In force’ and ‘Pending’.
What is the difference between 'In force' and 'Pending' patents?
Our data team uses these terms to separate patents that are currently granted and active (in at least one authority) from those patents that are currently filed in at least one patent office but have not yet been granted. The former category of patents is referred to as ‘In force’ patents and are more valuable to an organisation as they can be legally enforced, whereas the latter are called ‘Pending’ patents and have limited or no legal power. This differentiation, gives us a clear idea if a firm has been filing patents for some time and own a portfolio of granted patents in e-Mobility technologies. It could be that firms with a large number of pending patents in their portfolio are more likely to have stepped up their patent filings fairly recently. In any case, it is safe to assume that a company with a larger portfolio of ‘In force’ patents is better positioned, in a current competitive context, as compared to a company with a majority of its patents pending approval by the patent authority.
Top 20 patent owners in e-Mobility according to 'In force' patents
Looking at the picture below, if you had been following our previous posts in this series, you may recognize the graph on the left. This graph shows us the importance of knowing the legal status of patents, as we discussed how this information affects our view of a firm’s portfolio. Whereas the graph on the right side shows the same Top 20 patent owners, with additional differentiation information about the legal status of their respective portfolios. This information has been included in this week’s analysis, to get a finer look at their patents’ legal status.
Toyota Motor, who leads the race in overall portfolio size of patents protecting e-mobility technologies, maintains its position as the leader when considering active patents in the portfolio as well - with about 6000 patents that are currently active and in-force, roughly 40% of their entire portfolio of patents in this technology are classified as ‘In force’. Toyota’s portfolio also includes around 1500 patents (~10% of total portfolio) that are filed for, but pending decision at the respective patent offices where they were filed. Next in line with the highest number of ‘In force’ patents in their portfolio is Honda motors. Honda’s portfolio in this technology contains around 2000 ‘In force’ patents, which makes up more than 50% of their e-Mobility portfolio. They have also filed another 200 or so patents awaiting decision at the respective patent offices. Closely following Honda, in number of ‘In force’ patents owned, are Hyundai and Nissan, who each own close to 1800 patents protecting e-Mobility technologies. Whereas in the case of Hyundai this makes up more than 60% of the portfolio in e-Mobility, in Nissan’s case this is only 40% as their portfolio also includes more than 50% inactive patents. A detailed report of all the patents and their statuses which we exported from our software was used to calculate these percentages. If you'd like to see a more detailed analysis of all the companies in e-Mobility technology or are interested in experiencing the analytical power of our software solution, just click on the 'Schedule Demo' button below and request for a personalized demonstration.
How you benefit from our detailed legal status information
This additional information regarding pending applications provides a clearer perspective about the companies’ current state of innovation in the field and a future outlook of their portfolios within this technology class. From the point of view of an e-Mobility developer, this information is extremely beneficial to orient your patenting strategy towards tackling the competition. Since you now have information about probable future outlook of your competitor’s portfolio and get a look at the status of patents that they have already filed in a specific technology. Once you are satisfied with the results of your analysis, you don’t need to print it out or copy paste it elsewhere since it can easily be exported to an Excel file or even saved as a Workbook and shared with your team on our award-winning Business Intelligence software.
Armed with this level of deep insight, your organization would be making decisions from a position of power based on knowledge. Rather than make assumptions based on unreliable sources of information that have far less credibility you can now base your decisions on scientifically validated measures and accurate patent data. Thus, your firm can make proactive decisions to address the patent protection strategies of your competition.
Follow our LinkedIn page and subscribe to our Automotive Updates to make sure you don’t miss out on our upcoming analysis, in this series, which discusses the Top 20 patent owners in the field of e-Mobility with respect to the quality of their portfolios measured by our patented metric, the Patent Asset Index™.