Data Privacy and Cookies

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as "Data") within our online offering and the related websites, features and content, as well as external online presence, e.g. our social media profiles on. (collectively referred to as "online offer"). With regard to the terminology used, e.g. "Personal data" or their "processing", we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

 

 

Responsible

Contentwise PatentSight GmbH
Joseph-Schumpeter-Allee 33
D-53227 Bonn
Germany
Tel: +49 228 763 711 12
E-Mail: contact@patentsight.com
Sitz der Gesellschaft: Bonn
Registergericht: AG Bonn, HRB 16422
Geschäftsführer: Nils Omland, Björn Ulmer
USt.-ID-Nr.: DE 261 668 968

 

You want to request the deletion of your data? No problem, please request the deletion by e-mail to:
info (at) patentsight.com

 

Description of the affected groups of persons

To fulfill our legitimate interests, personal data or categories of data are collected, processed and used in the following groups.

 

Categories of persons affected by processing:

Customer data: in particular contact data, such as telephone, fax and e-mail data, contact history and other data necessary for the fulfillment of the contract

Interest data: in particular contact data as well as further data identification data and click paths

Employment data: Employees include in particular: employees, trainees, persons who are to be regarded as employees similar to employees because of their economic independence, applicants, retired persons and trainees. Contractual data and performance data are processed as far as this is necessary for the decision to establish an employment relationship or to justify the employment relationship for its implementation or termination.

Supplier data: Suppliers / service providers / intermediaries / brokers / agencies (in particular contact data, such as telephone, fax and e-mail data, contact and order history and other data that are necessary for the fulfillment of the contract).

Visitors and users of the online offer.
In the following, we also refer to the persons concerned as "users".

 

Types of processed data:

    Inventory data (e.g., names, addresses).
    Contact information (e.g., e-mail, phone numbers).
    Content data (e.g., text input, photographs, videos).
    Contract data (e.g., subject, term, customer category).
    Usage data (e.g., visited web pages, clicked links, interest in content, access times).
    Meta / communication data (e.g., device information, IP addresses).

 

Processing of special categories of data (Article 9 (1) GDPR):

In principle, no special categories of data are processed unless they are sent by the users to the processing, e.g. entered in online forms.

 

Purpose of data collection, processing or data use

PatentSight offers patent analysis services and solutions, and keeps prospects, customers and partners constantly updated with new intellectual property information. Insofar as personal data (eg names or e-mail addresses) are collected on our websites, this is done on a voluntary basis. For purposes of marketing and website optimization, we collect navigation information from website visitors. This is data about your computer and your visit to our website, in particular your IP address, referral source, length of your visit and pages you open.

Personal data are collected under the following tasks:

    Providing the online offer, its contents and functions
    Personalized display of website content
    Maintenance of inventory and usage data
    Acquisition of new customers
    Preparation and answering of contact requests and communication with users
    Further services for customers
    Provision of contractual services, service and customer care
    Marketing, advertising and market research
    Safety measures.

 

Relevant legal bases

In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. Unless the legal basis in the data protection declaration is mentioned, the following applies: The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 GDPR

The legal basis for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 (1) lit. b GDPR.

The legal basis for processing in order to fulfill our legal obligations is Art. 6 (1) lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) lit. f GDPR.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

 

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We will adjust the privacy policy as soon as the changes to the data processing we make require it. We will notify you as soon as the changes require your participation (eg consent) or other individual notification.

 

Collaboration with processors and third parties

If, in the context of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit them to them or otherwise grant access to the data, this will only be done on the basis of a legal permission (eg if a transmission of the data to third parties, as required by payment service providers, pursuant to Art. 6 (1) (b) GDPR to fulfill the contract), you have consented to a legal obligation or based on our legitimate interests (eg the use of agents, webhosters, etc.).

If we commission third parties to process data on the basis of a so-called "data processing contract", this is done on the basis of Art. 28 GDPR.
 

Transfers to third countries

If we process data in a third country (ie outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure or transmission of data to third parties, this will only be done if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Art. 44 et seq. GDPR. That means that the processing is e.g. on the basis of specific guarantees, such as the officially recognized level of data protection (eg for the US through the Privacy Shield) or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

 

Rights of the affected personas

You have the right to ask for confirmation as to whether the data in question is being processed and for information about this data as well as for further information and a copy of the data in accordance with Art. 15 GDPR.

You have accordingly Art. 16 DSGVO the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with Art. 17 GDPR, they have the right to demand that the relevant data be deleted immediately or, alternatively, to require a restriction of the processing of data in accordance with Art. 18 GDPR.

You have the right to demand that the data relating to you, which you have provided to us, be obtained in accordance with Art. 20 GDPR and request their transmission to other persons responsible.

You have according to Art. 77 GDPR the right to file a complaint with the competent supervisory authority.

 

Right of withdrawal

You have the right to grant consent in accordance with. Art. 7 para. 3 GDPR with effect for the future.

 

Right of objection

You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection may in particular be made against processing for direct marketing purposes.

 

Cookies and right to object in direct mail

We set temporary and persistent cookies, i. small files that are stored on users' devices a (Explanation of the term and function, see last section of this Privacy Policy). In part, the cookies are used for security or to operate our online offer (for example, for the presentation of the website) or to save the user's decision when confirming the cookie banner. In addition, we or our technology partners use cookies for measuring reach and marketing purposes, which users are informed about in the course of the privacy policy.

A general contradiction to the use of the cookies used for the purposes of online marketing can be explained in a variety of services. Furthermore, the deactivation of cookies can be achieved by switching them off in the settings of the browser. Please note that not all features of this online offer may be used.

 

Deletion of data

The data processed by us are deleted or limited in their processing in accordance with Articles 17 and 18 GDPR. Unless explicitly stated in this privacy policy, the data stored by us are deleted as soon as they are no longer required for their purpose and the deletion does not conflict with any statutory storage requirements. Unless the data is deleted because it is required for other and legitimate purposes, its processing will be restricted. That means that the data is blocked and not processed for other purposes. This applies, for example for data that must be kept for commercial or tax reasons.

Provision of contractual services

We process inventory data (e.g., names and addresses as well as contact information of users), contract data (e.g., services used, names of contacts, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. Art. 6 para. 1 lit b. GDPR.

As part of the registration and re-registration as well as use of our online services, the IP address and the time of the respective user action will be saved. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the prosecution of our claims or there is a legal obligation in accordance with. Art. 6 para. 1 lit. c GDPR.

We process usage data (e.g., the visited web pages of our online offering, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile to inform the user e.g. to display product instructions based on their previously used services.

 

Establishment of contact

When contacting us (via contact form or e-mail) the details of the user for processing the contact request according to. Art. 6 para. 1 lit. b) GDPR are processed.

User information can be stored in our Customer Relationship Management System and Marketing Automation Platform ("CRM & Marketing System") or similar request organization.

We use the HubSpot Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA) CRM, login and marketing automation system with offices in Ireland (One Dockland Central, Dublin 1, Ireland) and Germany (Unter den Linden 26, 10117 Berlin) on the basis of our legitimate interests (efficient and fast processing of user requests, applications and optimization of our online offer). For this purpose, we have entered into a contract with HubSpot with so-called standard contractual clauses in which HubSpot commits itself to processing user data only in accordance with our instructions and compliance with the EU data protection standard. HubSpot is also certified under the Privacy Shield Agreement, providing an additional guarantee to comply with European privacy legislation (https://www.privacyshield.gov/list). Learn more about HubSpots privacy policy here: https: //legal.hubspot.com/en/privacy-policy

Our online service enables visitors to our website to learn more about our business, download content, and provide their contact information and other demographic information. This information is stored on servers of our software partner HubSpot. They can be used by us to connect with visitors to our website and to determine what services our company is interested in. All information we collect is subject to this Privacy Policy. We use all information collected solely to optimize our marketing.

 

Comments and posts

Users may be able to post comments and posts on our blog only after prior registration. This requires the consent to the storage and use of the data as well as the acceptance of our privacy policy.

 

Collection of access data and log files

Based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR we collect data on every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

 

Online presence in social media

We maintain online presence within social networks and platforms in order to communicate with customers, prospects and users active there and to inform them about our services. When calling the respective networks and platforms, the terms and conditions and the data processing guidelines apply to their respective operators.
Unless otherwise stated in our Privacy Policy, users' data will be processed as long as they communicate with us within social networks and platforms, e.g. write posts on our online presence or send us messages.

 

Cookies and reach measurement

Cookies are information transmitted from our web server or third-party web servers to users' web browsers and stored there for later retrieval. Cookies can be small files or other types of information storage.
We use "session cookies", which are only stored for the duration of the current visit to our online presence (for example, to enable the use of our online offer at all). In a session cookie, a randomly generated unique identification number is stored, a so-called session ID. In addition, a cookie contains information about its origin and the retention period. These cookies can not save any other data. Session cookies will be deleted if you have finished using our online offer and you have e.g. log out or close the browser.

The users will be informed about the use of cookies in the context of pseudonymous range measurement in the context of this privacy policy.
If users do not want cookies stored on their computer, they will be asked to disable the option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
You may opt out for the use of cookies for distance measurement and promotional purposes through the Network Advertising Initiative's opt-out page (http://optout.networkadvertising.org/) and the US website (http://www.aboutads.info/choices ) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

 

Google Analytics

Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR), we use Google Analytics, a web analytics service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.

We use Google Analytics to display advertisements displayed within Google and its affiliate advertising services, only those users who have shown an interest in our online offering or who have certain characteristics (eg interests in specific topics or product websites visited by them). By using Google Remarketing Audiences, we also want to make sure that our ads are in line with the potential interest of users and are not annoying.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools .google.com/dlpage/gaoptout?hl=en.
For more information about Google's use of data, hiring and opt-out options, please visit Google's websites: https: //www.google.com/intl/en/policies/privacy/partners ("Google's use of your data when you use websites or apps Our Partners "), https://policies.google.com/technologies/ads ("Advertising Use of Data"), https://adssettings.google.com/authenticated ("Managing information Google uses to show you advertising").

 

Facebook Social Plugins

Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) f. GDPR) we use social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook"). The plugins can represent interaction elements or content (eg videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white "f" on blue tile, the terms "Like", "Like" or a "thumbs up" sign ) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user invokes a feature of this online offering that includes such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the device of the user and incorporated by him into the online offer. In the process, user profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs the users according to our knowledge.By integrating the plugins, Facebook receives the information that a user has

accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example, press the Like button or leave a comment, the information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and setting options for protecting the privacy of users, can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Other settings and inconsistencies regarding the use of data for advertising purposes are possible within the Facebook profile settings: https: //www.facebook.com/settings?Tab=ads or via the US-American site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform independent, i. they are adopted for all devices, such as desktop computers or mobile devices.

 

Newsletter & E-Mail-Marketing-Automation

The dispatch of our newsletter and the success measurement are made on the basis of a consent of the recipients acc. Art. 6 para. 1 lit. a, Art. 7 GDPR in connection with § 7 Abs. 2 Nr. 3

UWG or on the basis of the legal permission according to Art. § 7 Abs. 3 UWG.The logging of the registration process is based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f GDPR and serves as proof of consent to the receipt of the newsletter.

Termination / Revocation - You may terminate the receipt of our newsletter at any time, ie. Revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter.

 

Integration of services and contents of third parties

Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR), we make use of content or services offered by third-party providers in order to provide their content and services Services, such as Include videos or fonts (collectively referred to as "content"). This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web sites, visit time, and other information regarding the use of our online offer.

The following presentation provides an overview of third-party providers as well as their contents and links to their data protection statements, which contain further information on the processing of data and their opt-out possibilities:

Maps provided by the third-party Google Maps service, Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.

Third-party platform "YouTube" videos Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://policies.google.com/privacy, opt-out: https://adssettings.google.com/authenticated.

Our online offer includes features of the Google+ service. These features are offered through third party Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. If you're logged in to your Google+ account, you can link the contents of our pages to your Google+ profile by clicking the Google+ button. This allows Google to associate your visit to our pages with your user account. We point out that we as the provider of the pages are not aware of the content of the transmitted data and their use by Google+. Privacy Policy: https://policies.google.com/privacy, opt-out: https://adssettings.google.com/authenticated.

Within our online offer will use the marketing functions (so-called "LinkedIn Insight Tag") of the network LinkedIn. Providers is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, United States. Each time you visit one of our pages that contains LinkedIn features, it will connect to LinkedIn servers. LinkedIn is informed that you have visited our website with your IP address. In particular, the LinkedIn Insight Tag allows us to analyze the success of our campaigns within LinkedIn, or to target audiences based on how users interact with our online offering. If you are registered with LinkedIn, LinkedIn will be able to associate your interaction with our online offering with your user account. Even if you click LinkedIn's "Recommend Button" and are logged in to your LinkedIn account, LinkedIn will be able to associate your visit to our website with you and your user account. LinkedIn is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy Policy: https://www.linkedin.com/legal/privacy-policy, opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Within our online offer functions of the service, or the platform Twitter are included (hereinafter referred to as "Twitter"). Twitter is an offer from Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, United States. Features include displaying our posts within Twitter within our online offering, linking to our profile on Twitter, as well as the ability to interact with Twitter's posts and features, as well as measuring whether users are using the ads we've posted on Twitter access our online offer (so-called conversion measurement). Twitter is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/privacy, Opt-Out: https://twitter.com/personalization.

We use functions of the network XING. Provider is the XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time you visit one of our sites that includes Xing features, it connects to Xing servers. A storage of personal data is not done to our knowledge. In particular, no IP addresses are stored or the usage behavior is evaluated. Privacy Policy: https://www.xing.com/app/share?op=data_protection.

External code of the JavaScript framework "jQuery" provided by the third-party jQuery Foundation, https://jquery.org.